Labbrand, Shanghai | Sortlist
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Shanghai, China
Your Brand is Your Power
Labbrand, a Labbrand Group company, is a leading global brand consultancy founded in China with offices in Shanghai, Paris, New York, Singapore and Malaysia. As a Guiding Partner for Brand Innovations, we offer comprehensive consultancy on Naming, Branding and Innovation to create and develop impactful brands. Through seamless coordination of our expertise in research, strategy, naming and design, we translate brand ideas in impactful identities and experiences that strengthen your brand equity.
80 people in their team
Speaks Chinese, Danish, English, French, German... See more
12 projects in their portfolio
Works remotely across the globe
Sortlist member since 2018
Founded in 2005
4 awards conferred
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19 services offered by Labbrand

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  • Description
    We offer a unique research solution suite (cultural, qualitative and quantitative) that creates strong foundation for innovation, brand experience and management. We ensure to deliver the value of research.
    We develop clear and actionable strategies that translate into business and brand equity growth.
    We provide comprehensive Verbal services for brands to achieve most optimal and attractive solutions for effective brand impact. We guarantee the name is safe to use, registrable and ownable.
    Our designers engage effectively with stakeholders and brands, going beyond expectations with passion to ultimately create impact through design.
    Skills in Branding & Positioning (20)
    Target Market DefinitionUniques Attributes DefinitionB2C PositioningIdeal Customer Profile DefinitionB2B PositioningMessagingBrand NamingBrand PositioningNamingBrand Architecture+10
    Works in Branding & Positioning (5)
    Evolution of​ the Most Favored​ Toy Retailer Brand - Branding & Positioning
    SCHINDLER | Market Strategy in China - Branding & Positioning
    HILTON | Define the Experience of Luxury Resort - Branding & Positioning
    NESPRESSO | Nespresso Coffee Rename - Branding & Positioning
    Clients in Branding & Positioning (5)
    DisneyEntertainment & Events | regional
    SchindlerIndustrial Goods & Services |
    HiltonTravel & Leisure |
    NespressoConsumer Electronics |

    Learn more about Branding & Positioning

  • Description

    No description provided for this service.

    Skills in Packaging (10)
    Packaging DesignBeverage PackagingPackaging LabelsCreative PackagingNon-food PackagingFood PackagingProduct PackagingCustom PackagingRetail PackagingBranding Positioning
    Work in Packaging (1)
    COCA COLA x PORSCHE | Co-branding Packaging Design - Packaging
    Client in Packaging (1)
    The Coca Cola CompanyBeverage |

    Learn more about Packaging

  • Description

    No description provided for this service.

    Skills in Digital Strategy (9)
    Marketing ResearchDigital Innovation Labs & PrototypingDigital Brand ManagementDigital InsightsDigital Asset ManagementDigital TransformationDigital StrategyDigital BrandingDigital Roadmap
    Work in Digital Strategy (1)
    FOUR SEASONS | A seamless booking journey - Digital Strategy
    Client in Digital Strategy (1)
    Four SeasonsTravel & Leisure |

    Learn more about Digital Strategy

  • Description

    No description provided for this service.

    Works in Advertising (2)
    Evolution of​ the Most Favored​ Toy Retailer Brand - Advertising
    ALIPAY | Global Campaign & Visual System - Advertising
    Clients in Advertising (2)
    AlibabaSoftware & Computer Services |
    KidslandRetail |

    Learn more about Advertising

  • Description

    No description provided for this service.

    Skills in Web Application (8)
    Full Stack DevelopmentQuality AssuranceCI IntegrationSoftware ArchitecturePrototype DevelopmentDevOps AutomationDevOps ImplementationWeb Prototyping

    Learn more about Web Application

  • Description

    No description provided for this service.

    Skills in Innovation (7)
    Customer Pains DiscoverySensory MarketingLeadership TrainingInnovation ManagementGlobal InnovationDisruptive InnovationDigital Signature Workflow
    Works in Innovation (2)
    New Brand Identity for Lanvin Group - Innovation
    UNILEVER | China Innovation Research - Innovation
    Clients in Innovation (2)
    Lanvin GroupLuxury Goods & Jewelry |
    UnileverRetail |

    Learn more about Innovation

  • Description

    No description provided for this service.

    Skills in Product Management (7)
    Product Roadmap DefinitionProduct StrategyProduct DevelopmentProduct MarketingProduct LaunchingProduct ExplorationMinimum Viable Product

    Learn more about Product Management

  • Description
    At Labbrand, a world-renowned market research agency, we are strategic guides in addition to being skilled data analysts. Our team of semiologists, qualitativists, quantitativists, ethnographers, sociologists work hand in hand with brand strategists, advertisers, designers, and digital experts to output strategic insights that serve as the foundation for brand innovation.

    We dive deep into consumer insights, market trends, and cultural analysis to provide our clients with insights for brand Innovation, brand experience and brand management.
    Skills in Market Research (2)
    Market ExpansionConsumer Marketing
    Works in Market Research (2)
    SCHINDLER | Market Strategy in China - Market Research
    UNILEVER | China Innovation Research - Market Research
    Clients in Market Research (2)
    UnileverRetail |
    SchindlerIndustrial Goods & Services |

    Learn more about Market Research

  • Description
    Labbrand is a leading global design agency, we are the strategic partner of businesses, enterprises and organizations to deliver integrated solutions that bring your brand ideas to life and drive growth with market impact.

    Labbrand’s holistic approach on Design combines the expertise of identity, packaging, communication, innovation and experiential practices to help businesses lead authentically, evolve and transform strategically in the market.
    Skills in Graphic Identity (1)
    Identity Design
    Works in Graphic Identity (2)
    New Brand Identity for Lanvin Group - Graphic Identity
    Evolution of​ the Most Favored​ Toy Retailer Brand - Graphic Identity
    Clients in Graphic Identity (2)
    KidslandRetail |
    Lanvin GroupLuxury Goods & Jewelry |

    Learn more about Graphic Identity

  • Description

    No description provided for this service.

    Works in Content Strategy (2)
    HILTON | Define the Experience of Luxury Resort - Content Strategy
    HARLEY-DAVIDSON | Powering Up Digital Landscape - Content Strategy
    Clients in Content Strategy (2)
    Harley-DavidsonAutomotive |
    HiltonTravel & Leisure |

    Learn more about Content Strategy

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80 members in Labbrand's team

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StoryLabbrand was founded in 2005 by Vladimir Djurovic in Shanghai, China, with an aspiring belief that branding has a positive power. At Labbrand, we believe ideas are powerful, and branding brings ideas to life and optimizes the impact.
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Labbrand was awarded 4 times

iF Design Award2021-4-1Packaging Category
Red Dot Award2021-8-1Brands & Communication Design
Transform Award Asia Pacific2022-11-1Gold - Best Brand Evolution (Corporate)
Transform Award Aisa Pacific2023-11-1Gold - Best Localization of an International Brand


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Contact details of Labbrand


  • HeadquarterUnit 202, Building 7, No. 50 Moganshan Road, , Shanghai, China

  • 6 Shenton Way, Singapore 068809

  • 222 Broadway, New York, NY 10038, USA

  • 319 W Hastings St, Vancouver, BC V6B 1H6, Canada

  • 4 Rue d'Armaillé, 75017 Paris, France