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What was the objective behind your collaboration?Gravitywell brought to life the first stage of a brand new ecommerce solution for retail customers. Maya enables customers to buy and arrange fitment of tyres without having to be tyre experts, unlike all of our competitors. Tyres are a confusing and complex product for the uninitiated and the solution delivered by Gravitywell solves this issue through a simple and intuitive digital user journey.
What did you enjoy the most during your collaboration?The most enjoyable part of the collaboration has to be the collaboration itself. Coming from a corporate environment it is so refreshing to work with a team of open minds and discuss solutions without limitation. Anything really is possible with the team at Gravitywell. We are still working together and looking forward to an even more exciting second phase of development for Maya.
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