Project made for SOLO District in the Others industry for a B2C audience. To bring awareness to the development and encourage people to visit the sales centre, a giant inflatable mock “Google pin” was placed on the roof of the sales centre. People were encouraged to take a picture and tweet it with the hashtag #SOLOPin. Later, the campaign extended to Facebook, where people could also enter by commenting on a photo of the pin and/or tweeting “I’m entering to win through #SOLOPin.” As a result, Curve brought an increase to both of SOLO District’s social media pages, including a 69% increase to “likes” on Facebook.
Project made for Vikram Vij in the Food industry for a B2C audience. Curve worked on creating sustained media campaigns, both locally and nationally to keep Vikram front-and-centre when it comes to Indian cuisine in Canada. As well as articles in national papers, and establishing him as a regular guest on TV shows such as Steven and Chris and Cityline, we created a World First – a live-streamed cookalong, where anyone joining us could either watch and Tweet questions, or actually cook along with us in real-time, thanks to a partnership Curve created with Metro Newspapers nationally, to print a shopping list ahead of time. This event created its own media campaign and enabled us to get Vikram on national TV shows, as well as provided us with an invaluable vessel to promote the frozen foods. Because Vikram’s notoriety has spread during the years we’ve worked with him, we’re delighted that our work has now grown to include social media across multiple platforms for all his restaurant brands, as well as working on ideas, media events, public speaking and other engagements to increase his overall brand awareness.