CRU GmbH — Brand Consultancy Berlin, Germany
Extraordinary Branding for category leaders.
CRU GmbH is a Brand Consultancy founded in Berlin.
We create meaningful brands that stand out through their sophistication and deeply resonate with people.
And we have 3 promises for you:
- In everything we do we are striving for the extraordinary – from planning via story to design and experience.
- Every work that we deliver is truly made by CRU – not some intern or random freelancer – and signed off by our leadership.
- We want to turn clients into accomplices in our shared quest to create something worthwhile.
15 people in their team
Speaks English, German
36 projects in their portfolio5 collaborations started on Sortlist
Works remotely across the globe
Sortlist member since 2020
Founded in 2018
1 award conferredServices
2 services offered by CRU GmbH — Brand Consultancy
Description A brand can be only truly meaningful, if you let us understand you, your product and your market. That's why every branding project in CRU starts with an assessment to identify, what is needed. Do we need to define a clear vision first, need to define the brand hierarchy or can start right away with distilling your brand. Afterwards we create an aspirational story & visual moods. This will be the source code of your brand. Only if it's all aligned: Our senior team crafts an extraordinary Visual Identity.Skills in Branding & Positioning (24) Brand PositioningNamingCorporate IdentityVisual IdentityLogo DesignBrand StrategyIdentity DesignBrand StoryBrand DesignDigital Experiences+14Works in Branding & Positioning (20) Review in Branding & Positioning (1) Maciej BaraniakClients in Branding & Positioning (20) Bourben Brand DistilleryMarketing & Advertising |HUMBOLDT-INNOVATION GMBHOthers | internationalGovTech Campus Deutschland e.V.Others | nationalMerantix AGOthers | international
Learn more about Branding & PositioningDescription When we talk about developing websites, we talk about a craft that brings the visual brand and the story together, while creating joy of use for your visitors. We love to developed exciting websites with high performance — using the latest tech stack!Skills in Website Creation (9) webdevelopmentheadlessprismicmotion designUI-DesignwebdesignUXUI UXcms developmentWorks in Website Creation (25) Reviews in Website Creation (2) Benjamin Clemens NuebelChristoph MuellerClients in Website Creation (25) Großmann & Köhn Immobilien GmbHReal Estate | nationalflatexDEGIRO Bank AGBanking & Financials | internationalDeutsche AidshilfeMedia |Großmann & Köhn Immobilien GmbHReal Estate | national
Learn more about Website Creation
Portfolio
36 projects performed by CRU GmbH — Brand Consultancy
Flatex — Website Design
Project made for flatexDEGIRO Bank AG in the Banking & Financials industry for a B2C audience in 2021.Flatex is a German based online broker, already for 20 years on the market.We designed the website while we relaunched the whole brand (see other project) and worked very closely with the development team of flatex.
Website Creation
Read moreFlatex — Brand Identity
Project made for flatexDEGIRO Bank AG in the Banking & Financials industry for a B2C audience in 2022.flatex is a German based online broker, already for 20 years on the market.We helped flatex with the refreshed look of the logo and the full brand identity. Our design team also made the designs for the new website and its organic flow. Since July 2021 we are also the lead agency of flatex and support them ongoing in awakening the brand.
Branding & Positioning
Read moreLa Mæson — Website
Project made for CONCRETE PLAENE GmbH in the Real Estate industry for a B2B / B2C audience.La Mæson are luxury tiny houses. Beside the creation of the brand identity we designed and build the website for La Mæson.
Website Creation
Read moreLa Mæson — Brand Identity
Project made for CONCRETE PLAENE GmbH in the Architecture & Planning industry for a B2C audience.La Mæson are luxury tiny houses. We were responsible for the brand identity with writing the brand story and with designing the visual identity.On top we designed and build the website for La Mæson.
Branding & Positioning
Read moreMonsoon — Website
Project made for Monsoon Online Marketing in the Marketing & Advertising industry for a B2B / B2C audience.
Website Creation
Read moreDie Unendliche — Brand Identity
Project made for bb&v handwerkerverbund GmbH in the Energy & Oil industry for a B2C audience.Die Unendliche, that are the ones, who generate geothermal heat clean and safe out of the ground -made for several generations.We worked closely with the founder on Die Unendliche. The outcome was a name, a brand manifest with a story and brand claim and the suited visual design. besides the brand identity we
Branding & Positioning
Read moreTeam
15 members in CRU GmbH — Brand Consultancy's team
Story
The French know a thing or two about quality, especially when it comes to wine. They have hundreds of classification labels. And at the top of this arcane taxonomy sits cru. At CRU Berlin, we make Brand Design instead of wine. But we have picked our name carefully: We will deliver work of indisputable quality.
Awards
CRU GmbH — Brand Consultancy was awarded 1 time
Awwwards — Honorable Mention2020-10-31Webdesign & Webdevelopment
Reviews
7 reviews for CRU GmbH — Brand Consultancy
4.93/5
(7 reviews)
Marcel HorndaschCo-Founder & Managing Director at BlockAxs GmbH
SectorSoftware & Computer Services
5/5
Budget
Quality
Schedule
Collaboration
What was the objective behind your collaboration?
We had a logo, a new website and a Power Point presentation created by CRU as part of our rebranding process.
What did you enjoy the most during your collaboration?
CRU is extremely creative and professional. Jan and Lasse hit our desired brand image perfectly and made all deliverables shine in a unique light. We were most excited about the design services. Jan is an absolute genius.
Marcel Horndasch recommends this agency
Lukas VorländrGF at Die Erdwärmebohrer
SectorEnergy & Oil
Team11 - 50
5/5
Budget
Quality
Schedule
Collaboration
What was the objective behind your collaboration?
We will launch something really cool very soon, stay tuned :)
What did you enjoy the most during your collaboration?
Cru's Understanding for our business and the outcome-driven, creative process that lets us as the customer collaborate along the way.
Lukas Vorländr recommends this agency
Christoph MuellerOnline Marketing Manager at Zentral- und Landesbibliothek Berlin
ServiceWebsite Creation
SectorEducation
4.5/5
Budget
Quality
Schedule
Collaboration
What was the objective behind your collaboration?
The agency planned, implemented and guided us through an intensive UX-process including extensive User-Testing, Protoyping and the creation of the new user centric sitemap. Workshops were held and the whole project thoroughly documented.
What did you enjoy the most during your collaboration?
Fast-Paced-Thinking meets expertise and a great work ethos. The whole experience was really professional and had a great result. Even though we were not able to physically meet (due to the pandemic), the agency was quite adaptive and choose the right tools and methods of colloboration.
Are there any areas for improvements?
It was perfect. 100% recommendation!
Christoph Mueller recommends this agency
Contact
Contact details of CRU GmbH — Brand Consultancy
Details
- HeadquarterFriedrichstraße 122-123, 10117 Berlin, Germany
- Munich, Germany
- London, UK
- New York, NY, USA
