CRU GmbH — Brand Consultancy (+ 7 reviews) | Sortlist

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CRU GmbH — Brand Consultancy logo

CRU GmbH — Brand Consultancy Berlin, Germany

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Extraordinary Branding for category leaders.

CRU GmbH is a Brand Consultancy founded in Berlin.

We create meaningful brands that stand out through their sophistication and deeply resonate with people.

And we have 3 promises for you:


  1. In everything we do we are striving for the extraordinary – from planning via story to design and experience.
  2. Every work that we deliver is truly made by CRU – not some intern or random freelancer – and signed off by our leadership.
  3. We want to turn clients into accomplices in our shared quest to create something worthwhile.

15 people in their team
Speaks English, German
36 projects in their portfolio
5 collaborations started on Sortlist
Works remotely across the globe
Sortlist member since 2020
Founded in 2018
1 award conferred

Services

2 services offered by CRU GmbH — Brand Consultancy

Service name
Experience level

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  • Description
    A brand can be only truly meaningful, if you let us understand you, your product and your market. That's why every branding project in CRU starts with an assessment to identify, what is needed. Do we need to define a clear vision first, need to define the brand hierarchy or can start right away with distilling your brand. Afterwards we create an aspirational story & visual moods. This will be the source code of your brand. Only if it's all aligned: Our senior team crafts an extraordinary Visual Identity.
    Skills in Branding & Positioning (24)
    Brand PositioningNamingCorporate IdentityVisual IdentityLogo DesignBrand StrategyIdentity DesignBrand StoryBrand DesignDigital Experiences+14
    Works in Branding & Positioning (20)
    Flatex — Brand Identity - Branding & Positioning
    La Mæson — Brand Identity - Branding & Positioning
    Die Unendliche — Brand Identity - Branding & Positioning
    Arieli & Company — Brand Identity - Branding & Positioning
    Review in Branding & Positioning (1)
    Maciej Baraniak
    Clients in Branding & Positioning (20)
    Bourben Brand DistilleryMarketing & Advertising |
    HUMBOLDT-INNOVATION GMBHOthers | international
    GovTech Campus Deutschland e.V.Others | national
    Merantix AGOthers | international

    Learn more about Branding & Positioning


  • Description
    When we talk about developing websites, we talk about a craft that brings the visual brand and the story together, while creating joy of use for your visitors. We love to developed exciting websites with high performance — using the latest tech stack!
    Skills in Website Creation (9)
    webdevelopmentheadlessprismicmotion designUI-DesignwebdesignUXUI UXcms development
    Works in Website Creation (25)
    Flatex — Website Design - Website Creation
    La Mæson — Website - Website Creation
    Monsoon — Website - Website Creation
    Arieli & Company — Website - Website Creation
    Reviews in Website Creation (2)
    Benjamin Clemens Nuebel
    Christoph Mueller
    Clients in Website Creation (25)
    Großmann & Köhn Immobilien GmbHReal Estate | national
    flatexDEGIRO Bank AGBanking & Financials | international
    Deutsche AidshilfeMedia |
    Großmann & Köhn Immobilien GmbHReal Estate | national

    Learn more about Website Creation

In need of one of those services?

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Portfolio

36 projects performed by CRU GmbH — Brand Consultancy

Flatex — Website Design
Flatex — Website Design

Project made for flatexDEGIRO Bank AG in the Banking & Financials industry for a B2C audience in 2021.Flatex is a German based online broker, already for 20 years on the market.We designed the website while we relaunched the whole brand (see other project) and worked very closely with the development team of flatex.

Website Creation
Read more
Flatex — Brand Identity
Flatex — Brand Identity

Project made for flatexDEGIRO Bank AG in the Banking & Financials industry for a B2C audience in 2022.flatex is a German based online broker, already for 20 years on the market.We helped flatex with the refreshed look of the logo and the full brand identity. Our design team also made the designs for the new website and its organic flow. Since July 2021 we are also the lead agency of flatex and support them ongoing in awakening the brand.

Branding & Positioning
Read more
La Mæson — Website
La Mæson — Website

Project made for CONCRETE PLAENE GmbH in the Real Estate industry for a B2B / B2C audience.La Mæson are luxury tiny houses. Beside the creation of the brand identity we designed and build the website for La Mæson.

Website Creation
Read more
La Mæson — Brand Identity
La Mæson — Brand Identity

Project made for CONCRETE PLAENE GmbH in the Architecture & Planning industry for a B2C audience.La Mæson are luxury tiny houses. We were responsible for the brand identity with writing the brand story and with designing the visual identity.On top we designed and build the website for La Mæson.

Branding & Positioning
Read more
Monsoon — Website
Monsoon — Website

Project made for Monsoon Online Marketing in the Marketing & Advertising industry for a B2B / B2C audience.

Website Creation
Read more
Die Unendliche — Brand Identity
Die Unendliche — Brand Identity

Project made for bb&v handwerkerverbund GmbH in the Energy & Oil industry for a B2C audience.Die Unendliche, that are the ones, who generate geothermal heat clean and safe out of the ground -made for several generations.We worked closely with the founder on Die Unendliche. The outcome was a name, a brand manifest with a story and brand claim and the suited visual design. besides the brand identity we

Branding & Positioning
Read more
Have a similar project?

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Team

15 members in CRU GmbH — Brand Consultancy's team

CRU GmbH — Brand Consultancy cover
Story
The French know a thing or two about quality, especially when it comes to wine. They have hundreds of classification labels. And at the top of this arcane taxonomy sits cru. At CRU Berlin, we make Brand Design instead of wine. But we have picked our name carefully: We will deliver work of indisputable quality.
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Awards

CRU GmbH — Brand Consultancy was awarded 1 time

Awwwards — Honorable Mention2020-10-31Webdesign & Webdevelopment


Reviews

7 reviews for CRU GmbH — Brand Consultancy

4.93/5
(7 reviews)
Marcel HorndaschCo-Founder & Managing Director at BlockAxs GmbH
SectorSoftware & Computer Services
5/5
Budget
Quality
Schedule
Collaboration
What was the objective behind your collaboration?
We had a logo, a new website and a Power Point presentation created by CRU as part of our rebranding process.
What did you enjoy the most during your collaboration?
CRU is extremely creative and professional. Jan and Lasse hit our desired brand image perfectly and made all deliverables shine in a unique light. We were most excited about the design services. Jan is an absolute genius.

Marcel Horndasch recommends this agency


SectorSoftware & Computer Services

Lukas VorländrGF at Die Erdwärmebohrer
SectorEnergy & Oil
Team11 - 50
5/5
Budget
Quality
Schedule
Collaboration
What was the objective behind your collaboration?
We will launch something really cool very soon, stay tuned :)
What did you enjoy the most during your collaboration?
Cru's Understanding for our business and the outcome-driven, creative process that lets us as the customer collaborate along the way.

Lukas Vorländr recommends this agency


SectorEnergy & Oil
Team11 - 50

Christoph MuellerOnline Marketing Manager at Zentral- und Landesbibliothek Berlin
ServiceWebsite Creation
SectorEducation
4.5/5
Budget
Quality
Schedule
Collaboration
What was the objective behind your collaboration?
The agency planned, implemented and guided us through an intensive UX-process including extensive User-Testing, Protoyping and the creation of the new user centric sitemap. Workshops were held and the whole project thoroughly documented.
What did you enjoy the most during your collaboration?
Fast-Paced-Thinking meets expertise and a great work ethos. The whole experience was really professional and had a great result. Even though we were not able to physically meet (due to the pandemic), the agency was quite adaptive and choose the right tools and methods of colloboration.
Are there any areas for improvements?
It was perfect. 100% recommendation!

Christoph Mueller recommends this agency


ServiceWebsite Creation
SectorEducation

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Contact

Contact details of CRU GmbH — Brand Consultancy

Details



  • HeadquarterFriedrichstraße 122-123, 10117 Berlin, Germany

  • Munich, Germany

  • London, UK

  • New York, NY, USA

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