Crafting Brands, Barcelona | Sortlist
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Crafting Brands

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Barcelona, Spain
WE CRAFT BRANDS PEOPLE LOVE Conquer the heart of your customer with powerful design. Convert brilliant user experience into revenue. We help business owners, project managers and to understand the new digital market and how they can use the technology available to bring better products and services who meet the needs of their customers and bring profits to your business.
3 people in their team
Speaks English, Spanish
1 project in their portfolio
Works remotely across the globe
Sortlist member since 2018
Founded in 2008
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Services

4 services offered by Crafting Brands

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  • Description

    No description provided for this service.

    Work in Branding & Positioning (1)
    Digital Branding - Branding & Positioning
    Client in Branding & Positioning (1)
    Jelcorp - Serviços de EngenhariaConstruction | international

    Learn more about Branding & Positioning


  • Description
    What worked as a formula 10 years ago, doesn’t work anymore. Customers are smarter and demanding attention using several channels to literally shape their own products. People are developing a higher sense of consciousness and relationship with the planet and its resources, voicing a concern about the responsibility of businesses’ and institutions to deal with these issues.

    I believe companies must adapt in order to stay open and competitive. It’s a necessary transition and it’s already happening around you. This isn’t just a switch and won’t happen from night to day, so I am offering consultancy and case planning around these issues in a consistent way.

    Capturing Opportunities / Addressing Problems / Defining Goals
    People who create products, especially in enterprise cultures, often get stuck in a mode of “feature world” when defining product scope. This turns out to be incredibly dangerous for the organization, as it encourages an approach that does not put customers first.

    To resolve this problem and symptomatic ones surrounding it, organizational conversations about product scope need to shift away from features (and functions) and towards something like user scenarios. This doesn’t mean we disregard features for the value they bring to product creation, but it does mean that we shift product definition to something more humane.
    Skills in Digital Strategy (4)
    Lead GenerationUser ResearchUser Interface DesignDigital Analytics
    Work in Digital Strategy (1)
    Digital Branding - Digital Strategy
    Client in Digital Strategy (1)
    Jelcorp - Serviços de EngenhariaConstruction | international

    Learn more about Digital Strategy


  • Description

    No description provided for this service.


    Learn more about Social Media


  • Description

    No description provided for this service.


    Learn more about Ergonomy (UX/UI)

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Team

3 members in Crafting Brands's team

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http://craftingdigitalbrands.com/

  • HeadquarterAvinguda del Paral·lel, 48, 08001 Barcelona, Spain