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What is Marketing Research?
Before starting to specify your needs for your next Marketing Research project, it's very important to know what it is all about. The digital age hasn't been diversified in matter of the specific set of skills for which our Marketing Research providers can assist you with. Hiring the ideal service for your project begins with the right definition of your needs.
Marketing research in a broad sense is the analysis and evaluation of any aspect of marketing activities by way of systematic investigation and study. ... Marketing Research can be understood as a structured means by which marketers collect, analyse and sometimes disseminate information about relevant aspects of marketing. It bridges gaps between firms' marketing activities and their relations with various stakeholders.
Marketing Research identifies the systematic gathering, analysis, and evaluation of qualitative and quantitative information regarding issues related to promotion of services and products into the market. The goal is to recognize and measure how changes in a variety of parts of the marketing mix influences consumer behaviour. Marketing Research is a vital part of strategic management of resources and budgets. It is used by Marketing Research Agencies to build and test marketing campaigns, assess marketing plans and strategies, gather market intelligence, and supply information to support strategic decision making.