Project made for Crossroads Communications in the Media industry for a B2C audience in 2019.Recently we were approached by a client who wanted a way to improve donation revenue online. They are an established business with a proven product and reliable donor base. They wanted quick, low-cost usability changes to help more users convert and increase the average donation.Beyond these changes we also made changes to the confirmation method and thank you pages. The changes above contributed to a 16% increase in revenue from monthly donations. When combined with strong retention methods, re-marketing, and improved on-boarding, simple changes like this can make a huge different to your bottom line and your beneficiaries.
Project made for Cigar Chief in the Tobacco industry for a B2C audience in 2019.Recently we sent out two campaigns for clients and for each campaign sent out personalized versions where data was available and a generic one for everyone else.You can see from the first example that the personalized subject line achieved a 65% higher open rate and personalized content generated nearly twice as many clicks. The personalized email went to 1,000 yet generated the same revenue as the email that went to 8,000 people. http://digitalcarrots.ca/wp-content/uploads/2019/01/boxingday-results.jpgTowards the end of another campaign we sent two different emails again – one personalized thank you for those who had already made a purchase, and a generic “time is running out” email that, other than not being personalized, did everything right. The personalized Thank You email had a 75.6% higher open rate, an 84% higher click through rate, and generated 72% more revenue per recipient. Keep in mind this was sent only to people who had already made a purchase during this sale!
Digital Carrots has helped us improve ROI on our Direct Mail campaigns and improve the results of our email campaigns. Their on boarding and retention strategies have helped to ensure future funding. Would definitely suggest working with them on your digital fundraising strategies.
We've relied on Digital Carrots for the last four years for all of our marketing needs. They've tripled our online revenues and doubled our online customer base. Their innovative digital marketing solutions have increased orders while their funnel optimizations have led to higher conversion rates. Definitely recommend!