B2B Marketing Sales and Social Media Strategist -Accelerate growth
We are a digitally powered, fully integrated marketing services agency. Small team, big ideas!
Cindy has over 25 years of experience in sales, marketing and brand strategy development. S She loves helping clients communicate their brands in memorable, engaging, and high personality ways.
I'm a big believer in the power of branding.
My passion for marketing is coupled with a love for big-picture planning and daily operational management.
Cindy is a trusted marketing advisor to B2B organizations. Her expertise in B2B sales and marketing best practices – ranging from Go-to-Market strategies, lead generation, to online brand development, website design and social media marketing – helps B2B organizations build profits and loyal customers.
Cindy works with B2B clients in industries such as financial services, recycling, pharmaceutical and professional services firms (accounting, law and engineering). Past and present clients include Deloitte, Westview Executive Search, HVAC Systems, and Urban Impact Recycling.
Advising wineries on building DTC Sales and E-commerce capabilities
Cindy is also a trusted marketing advisor to wineries seeking to build direct-to-consumer sales and ecommerce capabilities. Her expertise in marketing best practices – ranging from online brand development, ecommerce implementation and SEO to conversion optimization and social media marketing – helps regional wineries build profits and loyal fans. he has advised wineries on branding, sales strategies, wine marketing, wine club development, pricing and profitability.
Cindy’s past and present winery clients include Bordertown Vineyards Estate Winery, Clos du Soleil, Stag’s Hollow Winery, Black Market Wine Company, Seaside Pearl Farmgate Winery and Chateau Nakad (Lebanon). Cindy has created online marketing collateral for BlackSquare, a leader in ecommerce for the global wine and spirits industry. She has also provided marketing advisory services to Checkfront, an online booking system.
Cindy is not afraid to challenge the status quo! CEO’s often turn to her to consult on strategic marketing and business development issues. She has consistently demonstrated an ability to drive revenue and gain market share in very competitive environments.
Cindy has a Bachelor of Arts degree from Queen’s University and has completed the Executive Scholar’s Program in Sales and Marketing from the Kellogg School of Management.
Fuelled by a love of travel, Cindy’s wine travels have led her throughout leading wine regions including Tuscany, Napa, Australia, France, Argentina, Uruguay, Spain, and the Okanagan. Cindy loves to tweet and blog enlightening ideas about wine marketing @cindyferrie.
When she does not have her nose in a glass of wine, Cindy’s guilty pleasures include jumping her horse, playing tennis, skiing or lurking around book stores in Vancouver.
It’s easy to Get Started.
Call us to arrange a free marketing consultation.
Seaside Pearl’s new brand identity
"Working with Cindy and her team on Seaside Pearl’s new brand identity was crucial to our success. Cindy has really taken the time to research our unique region’s history and create a winery brand for Seaside Pearl that really resonates. She helped us develop and implement a marketing strategy. Cindy’s insight also helped us streamline our Direct to Consumer business and really helped us reach that next level. She helped us improve our customer experiences. She understands how wineries can best treat their customers and has great insights into the world of DTC sales. She is also a great branding and marketing resource. I highly recommend her." Allison Zimmerman, Proprietor, Seaside Pearl
"Cindy’s enthusiasm and drive make her highly effective at building strong internal and external relationships. I’ve found Cindy to be a energetic, highly focused marketing and sales executive who has a knack for increasing company and service visibility and demand. I’ve always been impressed with her drive, tenacity and professionalism at helping us succeed in a very competitive market. Cindy’s enthusiasm and drive make her highly effective at building strong internal and external relationships with our key clients.
Nicole Stefenelli, CEO, Urban Impact Recycling Ltd.
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