ByTheWay Digital was founded in 2015 as a full service digital media agency. Five years later, it has became a part of global network after becoming an international company based in Canada with a back office in Pakistan. We at Bytheway Digital work with a team of energized, creative and dependable professionals who put in their best every time when they sit down to work. As a team we strongly believe in creating ideas which have a life of their own and they do break barriers beyond continents.
ByTheWay Digital aims to be among the leading creative design and digital media agencies competing with the best in the business globally. Our industry knowledge and experience gives us enough confidence to take up new challenges and explore an all new dimension with our skills.
ByTheWay Digital is a team of young, creative, enthusiastic and energetic professionals with an ongoing stream of ideas from the fields of Marketing, Human Resource Management, Activation, Events, Brand Reach & Interactive Digital Media.
Our methodology and philosophy is all about the premium customer experience. We bring together client thoughts, company knowledge, project requirements, competitor analysis & audience perspective to drive a successful mood board. Our creative team of content experts and field staff bring in the magic to make the entire project a massive success.
We strongly believe in taking on new challenges, meeting the tightest deadlines and improving upon our skills via an ongoing process of learning, and that is where our name comes from, ByTheWay Digital.
Project made for Dofreeze in the Food industry for a B2B audience in 2019.Established in 1999, Dofreeze is the company name that represents a diversified, forward-thinking and trend-setting bakery snacking business based in Dubai. Today, their products are sold across four continents to over 50 countries including the United States, Canada, China, Australia, Singapore, Hong Kong and the entire Middle East. They required us to give them a clean, easy to update, CMS based portal that can showcase their business profile and products.
Project made for Alcatel Mobile in the Consumer Electronics industry for a B2C audience in 2019. Alcatel Mobile had already established a permanent place in life of people across the MEA region – and, in doing so, entered a new era of tapping new focus markets launching great products. As Alcatel Mobile matured and VR technology loomed on the horizon, the mobile device manufacturer needed an effective, impactful & more creative approach to reach audiences & making them become customers efficiently.Here’s how we boomed the Alcatel Mobile brand in competitive markets by providing an out of the box, creative & streamlined online & on-ground experience for customers.
Project made for Fatima Group in the Food industry for a B2B / B2C audience in 2020.Fatima Group is a leader in corporate FMCG sector of Pakistan, and comes with 40 years of brand history, but in recent years it was missing out on some essential branding zest. Fatima Group enlisted ByTheWay Digital to take up three major challenges simultaneously the first one being their corporate quarterly newsletter issued under the supply chain department. The second challenge to build unique corporate identities almost every month that represented the organization at many levels. The final segment they needed was to give them a winning corporate identity & social media campaign for their fertilizer category, since it has grown increasingly more competitive.
Project made for Ferozsons Labs in the Hospitals & Healthcare industry for a B2C audience in 2019. Ferozsons Labs is one of the leading companies in Pakistan maintaining exclusive agreements with a number of international partners for distribution, selling and co-manufacturing of products including the Bagó Group in Argentina, BioGaia of Sweden, Biofreeze of Performance Health Inc., PanTheryx, Boston Scientific and Gilead Sciences, Inc. in the USA. They required services for giving them standout artwork for their different giveaways, also required production of certain giveaways. Further, they needed a complete redo of their website UI.Our team got a great opportunity to deliver the best of our creative side, and delivering first time for a prestigious brand from medical industry is an absolute privillage.
Project made for House of Zoe in the Clothing & Accessories industry for a B2C audience in 2020. An emerging fashion retail brand for omen, House of Zoe have been our maiden client. The journey spread over years now started from 2015 and has been becoming stronger everyday. The brand has a limited niche market that it has been retaining for years. The audience loves wearing their creations and we love working on them. Our roles have been evolving overtime starting from Creative and social media marketing leading into Retail & sale management, HR management, Art Direction, Videography, Fashion Photography and what not.Here’s how we have grown together with our client in all these years, as e love telling about this great journey everytime.
Project made for Hino in the Automotive industry for a B2B audience in 2018. Hino Pakistan are a leading manufacturer of HT Vehicles in the region, and have been holding up a large part of market share in this industry. At the time they launched this new commercial bus, Pakistan commercial bus market had a new trend of importing reconditioned buses or otherwise the large commercial express bus service providers were working directly with foreign manufacturers for first hand buses. Hino launched this new bus, Kazay – an ahead of its time bus that had all features as of an aircraft, except that Kazay runs on the road.Here’s how we took it to the skies while staying on the road with Hino’s Kazay!