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Brand Matters was instrumental in assessing the comprehensive brand status of Siemens in Canada. Based on the strategic insight, we are working step-by-step on improving our brand-related footprint in the Canadian market. Customer loyalty and employee engagement are the strategic levers. In 2008, we established, with Brand Matters' support, a new internal branding approach which is designed to address the needs of our multi-generational workforce. Patricia's branding expertise is an extremely valuable asset for our projects. She is smart and fully dedicated to the assigned projects. It is a real pleasure working with her company.
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