What is 3D design?
By definition, design or styling is both an artistic and industrial discipline that seeks to create an object, a set of objects or an environment within the framework of aesthetics. It is an applied art that allows a product to differentiate itself from its competitors thanks to its shape, size and the different colours that characterize it.
Thanks to the 3 dimensions, the design can now have length, width, depth and more textures. By using 3D software or applications, it gives drawn objects a relief and therefore a more realistic image of your products.
The role of 3D modeling in marketing
Designs play an important role in the aesthetic, functional, technical, economic and sensitive aspect of a product. They help to better express the identity of the company, to give it a good image by acting as advertising. Your customers feel the atmosphere within your company, reassuring them about the quality of your products and services.
If it is easy for companies to get an audience from a drawing, imagine the result with a 3D image, highlighted objects, a personalized scenario from all angles: colors, textures, volume...
In addition, 3D styling can be applied to all existing areas. You can use 3D software to design objects, buildings, clothes, etc.
How to implement the 3D stylus in your digital strategy?
Internet is now the platform where companies promote their brand. To distinguish yourself from your competitors, you must adopt a good web marketing strategy.
3D will help to better represent your products on your website. 3D software can embellish everything, even models that are not very photogenic. In addition, your customers will be able to see and test the item remotely.
3D animations are more likely to attract attention. A 3D visual is therefore recommended for a launch or advertising campaign. In addition, if it is a product, consider presenting it on a white background; it is a marketing technique that is very much used nowadays.
The use of 3D software can be an asset, as you will be able to modify your item as you wish, depending on the criticisms received.
Here are the 8 steps to follow to ensure your digital strategy:
- Market and competitor analysis.
- Definition of objectives.
- Definition of targets.
- Definition of the budget.
- Definition of digital channels.
- Implementation of the content strategy.
- Concretization and analysis of the results.
What is augmented reality?
Augmented reality or AR is a technology that allows the integration of virtual 3D elements within a real environment. It consists of integrating digital content into the real world, i.e. combining the real and the virtual. Unlike virtual reality, augmented reality does not require the use of headphones. It allows you to directly add virtual elements to your content through software or a mobile application on your device or by associating it with the functionalities of your 3D software.
How to use augmented reality in your design strategy?
Using augmented reality in the modeling of your product allows you to better communicate with your customers. Even from a distance, users can have information about your product in real time. Associating 3D and augmented reality also allows you to have an even more elaborate image on your website, for example. This will result in a better image that will enchant the Internet users.
What are the 3D modeling tools?
An aspiring 3D graphic designer must study, even as a self-taught, know all the basics in drawing and be an expert in 3D software.
Yes, in order to create 3D designs and plans, he must first have excellent notions in drawing. To be able to make good 3D representations, there is more than one tool to master. Their use is quite complex and requires learning as well as long-term dedication.
Software for drawing plans in 3D
Before moving on to 3D modeling, plans must first be drawn, especially in architecture.
These software programs allow you to draw the plans in detail and to access all angles. These are architecture software such as Autocad and Archicad. However, this type of software is not enough to have a convincing rendering design to sell products or projects. To do this, you need to call upon a computer graphic designer or a 3D agency.
3D software and 3D modeling applications
These are tools for 3D computer modeling. To make a 3D plan, you need to understand how they work. You can also find 3D applications available for download on your mobile devices: phones, tablets or iPad. Most of these 3D applications are free.
As for 3D software, you'll be spoilt for choice on the internet. The most recommended are Sketch'Up and 3D Studio Max. They are mainly designed for computers and their use is exclusively reserved for professionals, especially complex software such as 3DS Max.
A 3D software has many features that are ideal for any style of drawing. There is also what is called a rendering engine: it renders 3D projection, textures and lighting effects, model data that users can access through a download. This software is used to create an image, 3D objects and 3D animations, to design cartoons, video games and other creations.
The 3D printer
This is another important tool in 3D modeling. It allows to reproduce parts that have been drawn on a 3D drawing software. Users can print objects while retaining their shapes and textures. In order to take advantage of its use, it is necessary to master the graphics. There is indeed a link between the two: the design of the objects is done by the 3D software, then they will be produced by a 3D printer.
However, this printer has two functionalities. One is to print, the other is to scan real objects and reproduce them on a 3D software.
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Why use 3D software?
3D modeling has many advantages. 3D design applications and software have features that allow you to work on a 3D drawing with more precision, speed and efficiency.
Better rendering thanks to quality and precision
These programs have already existing models, which are accessible to users through downloading. These are models that have been standardized and saved, sometimes in another 3D software by another user.
The 3D software or other applications are equipped with automatic calculations and verifications that help to locate an object in a space and to know the useful details for the execution of the projects: the materials to be used, the necessary equipment... In this way, they ensure quality rendering and reduce the risk of errors during design.
Fast production and reduced costs
As the site's database grows, the modeling done with 3D software or applications becomes automated. Downloading this data reduces documentation and design time. You will be able to quickly obtain 3d plans and proceed with their execution.
The less time you spend designing plans on 3D software, the more you save on expenses. Indeed, the cost of designing 3D designs varies depending on the models that users have access to in their 3D software or mobile application. Using a 3D model on site is also advantageous, as it reduces the costs associated with the creation and various modifications you need to make during the design of your 3D drawing.
On the other hand, using 3D software doesn't cost as much as you might think, as most 3D applications or software are free and can be obtained by download.
Better visualization and data backup
A user can save a document or the images he has designed in a 3D drawing software. Any other person using this 3D software will be able to use these models as a reference. In addition, customers will be able to go to the site and view the product or the 3D image of the medium on your interface. Thus, visual graphics offer your customers a better perception of your item.
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What are the professions related to 3D modeling?
The designer must master two very distinct branches: graphic design and styling. In addition, he must also know how to use 3D software. Possessing all of these skills allows him to work effectively as a 3D graphic designer.
The 3D graphic designer and the 3D computer graphic designer
The graphic designer is a specialist in visual communication. He is above all an artist: an expert in plastic art such as simple or 3D drawing, painting, sculpture, etc. He also masters typography as well as other fields related to styling. His imagination, inspiration and ability to create have no limits. He deals mainly with graphic arts and his creations are oriented towards brand advertising, industry or trade. He is versatile and mainly uses a traditional tool: the pencil. Of course, the graphic designer also has a skill in 3D.
The computer graphic designer is a more advanced version of the graphic designer. Mastering graphic design, he has a very good knowledge of computer tools. However, he does not have the imagination of the graphic designer, but his function is to realize and finalize the latter's creations. He uses the content and models at his disposal and enhances them for an optimal rendering. Its main tools are the computer, a graphics tablet and a pen.
A 3D computer graphic designer uses 3D design software or 3D applications. The most commonly used in designs are Adobe System's DTP software: Photoshop, Indesign and Illustrator. He or she can use 3D software and make 3D designs. He can work alone or in a team using 3D software or an application and can participate in the design of 3D animations, applications, videos and even 3D games.
The job of webdesigner consists in designing the visual identity of a website. In other words, a webdesigner creates or dresses the website of our companies. He has to master the graphics as well as the internet and its use. He works in collaboration with the computer graphic designer who creates the content that the webdesigner will be declined on your web.
The webdesigner also works on the definition of the specifications: tree structure, architecture and ergonomics of the site, interactivity, he develops the graphic charter, scripting animations ... His or her role is to capture the attention of web users. He uses his inspiration and can also use tools such as 3D software, 3D applications and any other material that allows him to give your site good publicity.
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What is a good 3D modeling agency?
Before entrusting the creation of a new interface for your website or the design of your new mobile application, you must take into account these criteria in order to recognize a good 3D modeling agency.
A good notoriety
If a site that is considered a reliable source offers you a 3D modeling agency, it is already a good sign as far as its image is concerned. But to get more information, you just have to go to its official website. A reliable agency is friendly with its customers and is present on its platform. Former clients who have had the pleasure of working with this agency will surely have left positive comments on their site, thus serving as advertising. The more an agency is active on the networks, the more you can be assured of the dynamism and efficiency of its team.
A diversified portfolio
A good 3D modeling company needs to be versatile. By checking its portfolio, you will see creations of all kinds: architecture, products, 3D animations, etc. If it is able to offer you services, regardless of the nature of your request, it means that you are dealing with experts.
However, if the provider is not a big agency, it may just as well have a specialty in which it excels. There are individuals who do not work for companies, but who use a 3D modeling tool, 3D software or applications of any kind with expertise.
A good organization
For the conception of the different creations required by the clients, the agency knows how to organize itself. This good organization starts with its workspace, then a staff composed of passionate designers, each with their own function, i.e. they can take charge of specific works instead of piling up a single person with different jobs. These designers are naturally experienced in drawing, they are users of 3D software or applications used in the design of 3D drawings.
In addition, your 3D visual company will allow you to pass a test period and when designing your drawing, animation or video, you will have a daily follow-up of the progress of the work.
Also, the most conscientious agencies will constantly train their 3D modeling staff, because the 3D business is constantly evolving.
A good quality-price ratio
A 3D design agency offers the best quality to its clients according to the price discussed. If you refer to its portfolio, you will see that it respects every detail of the design: volumes, textures, colors, resolution. Quality must be her priority, because only in this way can she keep a good image on the platforms.
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Why use a 3D modeling agency?
After getting to know the 3D design business and the tools and their features, you probably already have an idea why hiring a 3D modeling agency is a good option. See below the advantages you will enjoy by hiring a good 3D professional agency.
- They are experts in 3D design
It's a no-brainer. Entrusting your projects to 3D experts trained for this work will be a plus for your company. With several years of expertise in the field of 3D, they can assure you a speed in the realization of your plans as well as an efficiency to meet your needs.
It's easy to talk with professionals: they understand your ideas better through the many 3D creations they have participated in. In addition, so that you can get a glimpse of their work, these agencies allow you to carry out test periods.
Moreover, being a professional in 3D creation, your designer can also help you create custom design applications or a site with webdesign, extensions and custom themes.
- More efficient and inexpensive
If you are not a professional and do not yet own 3D software, it is best to let a 3D designer take care of the design. Not only will you get a more optimal result, but you can save on the expense of buying new 3D software and on the designer's work schedule.
In fact, asking a 3D design agency for help is less expensive than you might think. Whether it is to develop a better interface for your website, to create a drawing or 3D objects, you can be sure that your plans will be made from all angles and that the volume, colouring and textures of your product will not be neglected.
- Develops your brand awareness
3D is innovation. Today it is the best way to get people's attention. By using 3D software to put realistic objects on a site's interface or in a TV ad, companies that use augmented reality or 3D are more likely to get the attention of Internet users and influence customers to use their products.
By using 3D applications or software, you open yourself to more possibilities and will have more inspiration to optimize your company image, your interface will improve the user experience on your site, you will be more likely that your advertising campaign will reach a larger audience.
Searching for yourself is an option, but it may take time and there is no guarantee that it won't cost anything. That's why Sortlist offers you its services. By filling out the brief, we will be able to take into account your requirements and provide you with a list of the 10 best 3D visualization companies close to you.
Whether you need to improve the image of your site to optimize the user experience, or you want to make a new 3D animation... Sortlist puts you in touch with experts in the use of 3D applications and software to illustrate your ideas. Fill out the brief and we will find you the best agencies.
To find the agency with a 3D software expert in its ranks, the contact information Sortlist asks you for will be based on your profession, your projects, your company and of course the capabilities you are looking for in the agency in question.
Your navigation on our site and the results are free. Once you have the list of the top 10 agencies, you can interact with them at your leisure. Once you have made your choice, you will be able to sign a contract. As for the payment, it will only be between you and your agency.
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